For Sales:

If your Sales team is traveling to a specific area with just a few clicks you can easily see the companies and contacts located within a short radius of that company.

Here’s an example: you sell an information security device to Fortune Ranked and MidMarket Companies and your top Field Sales rep is traveling to Atlanta to visit Coca-Cola – so you pull up a Map of Information Security and Data Center Directors, Managers and VPs within a 10 mile radius of the Coca-Cola office you’re visiting – I can easily see that within 10 miles of my meeting I could also make contact with and try to set up appointments at Kaiser Permanente-Georgia, Norfolk Southern, AT&T, Georgia Tech, Delta Air, SunTrust Banks, Southern Company, American Cancer Society and hundreds of others – now I can target these companies before my meeting to get as much out of the business travel as possible.

For Marketing:

Use Aerial View to identify the regions where your top target accounts are located to center marketing and event dollars around those areas. You can also use Aerial View to decide which events and conferences you are going to exhibit at based on the concentration of your target accounts.