Calculate Your ROI |
Let’s face it, there are a number of list generating resources available to you if you decide not to use DiscoverOrg. Through cross referencing and time intensive copy and pasting, you can generate lists of contacts from various options such as cold-calling, Google searches, networking sites, etc without a cost that shows up on your Income Statement or hits your expense account, but there’s no such thing as a free lunch. |
While bad data has a cost of its own, let’s just take a look at the cost of the “do it yourself” method of building this list on your own time. |
| Meet Bob. Bob is an IT Sales person at a fast growing technology company. Part of his job description is to generate qualified leads within his target market via research and cold calls. So Bob needs to put together a list of 500 names of targeted prospects twice a quarter. Bob makes between $28 and $38 / hour. |
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Although there is no upfront monetary cost, the loss of productivity is staggering and the cost ends up coming out of Bob’s wages. A list of 500 will take approximately 45 hours to create. The average list development has multiple steps: |
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| 1) Use corporate research database to generate list of targeted companies within market vertical/ based on revenue. A list of 500 names would likely need 150 or more companies (2 hours) |
| 2) Research individual team members based on company and key words within LinkedIn. Copy and paste employees into spread sheet. Cold call and do more research to find missing workers. (30 Hours) |
| 3) Pull executives from company main site (7 hours) |
| 4) Reverse engineer email addresses (5 Hours) |
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| Bob has finally built his list “for free”, however the cost of generating the lists is easily a whole week’s worth of work. As time goes on, the pool of companies quickly shrinks and Bob is left without an easily accessible source of new contacts. This is why Bob has to do this twice every quarter. |
| What’s Bob’s cost in dollars? 40hrs x 8 (twice a qtr) x hourly cost ($28-$38) = $9000–$12000/yr |
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| Now of course, results may vary, but here are a couple of other things to factor in: This figure doesn’t account for the cost of inaccurate data. This is also the cost for one person. Expand that to a 5, 10, 100 person sales or marketing team or a 20 person recruiting staff |
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| With DiscoverOrg you can generate this type of list literally in a matter of seconds. Not only will you save time, but you’ll get more depth and quality guaranteed data and Bob can focus on what you hired him to do, sell your product or service. |
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